Sami Niemelä is a designer driven by curiosity, need for invention and ambition for a better and brighter future. He’s been designing products, services, things, brands and concepts since the late 90s and his work has been used by millions worldwide.

Currently he is the creative director at Nordkapp,  a Helsinki-based design firm he also co-founded in 2007.  Sami is also the co-chair for the Interaction 16 -conference in Helsinki, March 2016, organised by IxDA Helsinki, an organisation he also co-founder in 2008. He is also a second-term board member of Grafia, Finnish association of visual communication designers.

Sami is frequently invited to speak at design, urban planning and architecture -related events all over Europe. His latest commitments include Urban Design London (a Transport for London initiative), Next Conference in Hamburg, and Thingscon in Berlin. In the past he’s presented to wide audience ranging from BMWi Guggenheim Labs Berlin and Arkitekturens Grannen Gothenburg to corporate clients such as Microsoft and Finnish Public Broadcasting Corporation Yle. Full speaking references available on request.

In his spare time Sami likes to ride bicycles (always one too few), obsess about perfect cup of coffee, travel and enjoy quality time with his family.

This website again, it wants to be a blog and portfolio when it grows up.